"Like": The Button That Changed the World
Co-authored by Quid's own Bob Goodson, President and Founder of Quid, and Martin Reeves, Managing Director & Senior Partner in BCG’s San Francisco office, & Chair of the BCG Henderson Institute, "Like" is a riveting insider’s look at the creation and evolution of the like button—revealing its hidden influence on business, technology, innovation, and culture.
PUBLISHED BY HARVARD BUSINESS REVIEW PRESS ON APRIL 29. 2025.
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