What Is Social Media Analytics & Why Is It Important?
Social media platforms offer brands a vast pool of consumers ripe for brand communication targeted ...
The Complete Consumer Behavior Analysis Guide
Consumers are still buying, even with inflation challenges–the juice just needs to be worth the ...
Market Research vs. Market Analysis: Understanding the Difference
It’s easy to see why market research and analysis are often conflated. Both equip decision makers ...
10 Types of Market Research To Power Your Marketing
There are many types of market research available to brands – and some are more effective than ...
New Product Development Research: What It Is, Stages, and Examples
Are you thinking of bringing a new product to the market this year? Congratulations, yours will be ...
10 Top Market Research Trends in 2023
What worked yesterday in your market research strategy won’t work today. The world is evolving and ...
Traditional Market Research vs. Modern Strategies
Decision-making in business is fraught with uncertainties. Through market research, companies ...
Definition and Examples of Market Intelligence
What is market intelligence? It’s a term that you’ve likely heard many times in the last few years ...
A Guide to Media Monitoring Services
Judging by Google search results, many people and brands are looking for more information on media ...
Quid Rolls Out New Generative AI Prediction Tool
SANTA CLARA, CA: Quid, formerly known as NetBase Quid, has launched Quid Predict, which uses ...